A comprehensive system defining how Twisted Entertainemnt looks, speaks, and shows up across every touchpoint.

V 1.1 - 2026

Brand

Guidelines

© 2026 Twisted Entertainment

What's Inside
1.
Foundation

Mission & Vision

Brand Personality

Brand Voice & Tone

2.
Identity

Logo & Symbol

Colour Palette

Typography

3.
Design Kit

Buttons - Badges

Inputs - Cards

3.
UI Design Kit

Buttons - Badges

Inputs - Cards

4.
Application

App Icon

Social Media

Exceptional music.
Unforgettable events.

We represent a roster of the country's finest musicians, bands and DJs, including ensembles you can't book anywhere else. We dIRECT how your event feels TO GUESTS, start to finish.
Exceptional music.
Unforgettable events.

We represent a roster of the country's finest musicians, bands and DJs, including ensembles you can't book anywhere else. We dIRECT how your event feels TO GUESTS, start to finish.

Brand

Foundation

The beliefs, values, and personality traits that define who Twisted are.

Brand

Foundation

The beliefs, values, and personality traits that define who Twisted are.

Brand Foundation

01.1

Mission & Vision

Two things anchor everything Twisted does: what we're here to do right now, and where we're taking it. One keeps us honest day to day. The other keeps us aiming higher than the last room we filled.

Brand Foundation

01.1

Mission & Vision

Two things anchor everything Twisted does: what we're here to do right now, and where we're taking it. One keeps us honest day to day. The other keeps us aiming higher than the last room we filled.

Our Mission

To make live music the part of the event nobody forgets, so hosts stop booking a band and start directing a night.

Our Vision

A world where the best events in the country don't hire
entertainment. They hire us.
A world where the best events in the country don't hire
entertainment.
They hire us.

Brand Foundation

01.2

Brand Personality

Twisted has a distinct personality: composed without being cold, bold without being loud, unexpected without being unserious. We're the one who runs the room.

Brand Foundation

01.2

Brand Personality

Twisted has a distinct personality: composed without being cold, bold without being loud, unexpected without being unserious. We're the one who runs the room.

Composed

We don't shout. We don't need to. Total control, total calm, right up to the moment we let go.

Visceral

Music you feel before you hear. If nobody's got goosebumps, we haven't finished.

Music you feel before you hear. If nobody's got goosebumps, we haven't finished.

Music you feel before you hear. If nobody's got goosebumps, we haven't finished.

Unexpected

There's always a turn coming. That's not luck. It's the craft.

Trustworthy

Serious about the work, never about ourselves. The best in the room, and the easiest to work with.

Serious about the work, never about ourselves. The best in the room, and the easiest to work with.

Brand Foundation

01.3

Brand Voice & Tone

Say the thing. Then make them feel it. Clear first, never clever first. If someone who's never seen us can't tell what we do in one line, it's not working.

Brand Foundation

01.3

Brand Voice & Tone

Say the thing. Then make them feel it. Clear first, never clever first. If someone who's never seen us can't tell what we do in one line, it's not working.

Do this

Not this

"High-energy live music, designed around your event."

"We offer a wide range of acts to suit every occasion."

"High-energy live music, designed around your event."

"We offer a wide range of acts to suit every occasion."

"We design how your event feels, start to finish."

"We pride ourselves on creating unforgettable memories."

"We design how your event feels, start to finish."

"We pride ourselves on creating unforgettable memories."

"Ensembles that are ours alone. Not booked. Built."

"We have access to an amazing roster of talent."

"Ensembles that are ours alone. Not booked. Built."

"We have access to an amazing roster of talent."

"We're what makes people remember the event long after the night ends."

"We provide high-quality entertainment for all kinds of events."

"We're what makes people remember the event long after the night ends."

"We provide high-quality entertainment for all kinds of events."

"Book us and we'll take it from there."

"Simply contact us to start organising your event!"

"Book us and we'll take it from there."

"Simply contact us to start organising your event!"

Visual

Identity

How Twisted looks, and the rules that keep it that way.

Visual

Identity

How Twisted looks, and the rules that keep it that way.

Visual Identity

02.1

Logo & Symbol

The wordmark is bold and confident, with the twist worked into the S at its centre. The letter turns against the grain of the word, so the name performs itself. You read "TWISTED" first, catch the turn second. Primary lockup pairs the wordmark with ENTERTAINMENT set quietly beneath. Secondary drops the descriptor for tight spaces and anywhere the name already speaks for itself.

Download Logo Files

Visual Identity

02.1

Logo & Symbol

The wordmark is bold and confident, with the twist worked into the S at its centre. The letter turns against the grain of the word, so the name performs itself. You read "TWISTED" first, catch the turn second. Primary lockup pairs the wordmark with ENTERTAINMENT set quietly beneath. Secondary drops the descriptor for tight spaces and anywhere the name already speaks for itself.

Download Logo Files

Symbol

Twisted Entertainment logo design grid with geometric construction lines, illustrating the brand identity and logo construction process

Color Usage

Visual Identity

02.2

Colour Palette

The Twisted Entertainment palette is built around electric lemon, deep black, and soft greys. The contrast feels loud, graphic, and high-impact. Built for entertainment moments that need to stand out fast.

Visual Identity

02.2

Colour Palette

The Twisted Entertainment palette is built around electric lemon, deep black, and soft greys. The contrast feels loud, graphic, and high-impact. Built for entertainment moments that need to stand out fast.

YELLOW

HEX

F5DE65

BLACK

HEX

000000

WHITE

HEX

FFFFFF

FROST

HEX

C8CBDB

Visual Identity

02.3

Typography

Twisted headers are always Archivo Black. Big, bold and confident. The body font is Inter. A flexible supporting typeface for expressive body copy, labels, and brand-system details. Its condensed rhythm keeps information dense while still feeling sharp and distinctive.

Download Font Files

Visual Identity

02.3

Typography

Twisted headers are always Archivo Black. Big, bold and confident. The body font is Inter. A flexible supporting typeface for expressive body copy, labels, and brand-system details. Its condensed rhythm keeps information dense while still feeling sharp and distinctive.

Download Font Files

HEADINGS

ARCHIVO

ARCHIVO

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
!@#$%^&*( )

BLACK

AA

Body

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*( )

Light

Aa

Regular

Aa

Medium

Aa

SemiBold

Aa

Bold

Aa

ExtraBold

Aa

Black

Aa

Hierarchy

H1

H1 Headline

H1

100 px / Weight 700

H2

H2 Headline

H2

80 px / Weight 700

H3

H3 Headline

H3

64 px / Weight 700

H4

H4 Headline

H4

56 px / Weight 600

H5

H5 Headline
H5

40 px / Weight 500

H6

H6 Headline
H6

32 px / Weight 500

Body Large

Body Large

20 px / Weight 500

Body

Body

16 px / Weight 500

Caption

Caption

11 px / Weight 600

Design

System

The reusable components that form the building blocks of every Twisted Entertainment brand touchpoint.

Design

System

The reusable components that form the building blocks of every Twisted Entertainment brand touchpoint.

Design System

03.1

UI Kit

The reusable components that form the building blocks of every Twisted Entertainment brand touchpoint.

Design System

03.1

UI Kit

The reusable components that form the building blocks of every Twisted Entertainment brand touchpoint.

Buttons

Primary CTA
Primary CTA
Primary CTA
Primary CTA

Badges

Verified

Active

Failed

Pending

Inputs

Cards

Total Sales

Last 30 days

Processed

£23,782

↑ +18.2% vs last month

Banking

32 Transactions

£3,324.00

Logo

Application

How the Twisted Entertainment brand shows up across digital touchpoints, from app icons to full-format social assets.

Logo

Application

How the Twisted Entertainment brand shows up across digital touchpoints, from app icons to full-format social assets.

Logo Application

04.1

App Icon

At small sizes, use the icon mark without the wordmark. The app icon should stay bold, simple, and instantly recognizable, with the Twisted mark centered and clearly legible.

Logo Application

04.1

App Icon

At small sizes, use the icon mark without the wordmark. The app icon should stay bold, simple, and instantly recognizable, with the Twisted mark centered and clearly legible.

1024px

512px

192px

64px

32px

App Icon — Multiple Sizes

Twisted Entertainment

https://twisted-entertainment.com

Twisted Entertainment

https://twisted-entertainment.com

Favicon in Context

Hand holding smartphone displaying the Twisted Entertainment brand mark on a bold lime background
Close-up of the Twisted Entertainment app icon on a smartphone home screen
iWatch
Hand holding a transparent card featuring the Twisted Entertainment logo in a premium brand mockup

Logo Application

04.2

Social Media

Social posts represent Twisted Entertainment’s most public-facing moments. Keep messaging sharp, bold, and single-minded. Always include the logo mark and use the best action shots for maximum feed impact.

Logo Application

04.2

Social Media

Social posts represent Twisted Entertainment’s most public-facing moments. Keep messaging sharp, bold, and single-minded. Always include the logo mark and use high-contrast backgrounds for maximum feed impact.

X/ Twitter

Instagram

Twisted Entertainment social graphic featuring a lime light flare on a dark background
Twisted Entertainment logo on a vibrant lime background with bold campaign-style typography
Promotional banner for Twisted Entertainment featuring green vertical gradients and bold campaign messaging

Posts / Posters

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